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Gallup world

moot begins

in Dubai

KARACHI: The world-wide opinion and market research agencies affiliated with Gallup International will meet this year in Dubai from April 21-25. It is for the first time in 50 years of Gallup's history that its annual meeting is being held in this part of the world, which shows the increasing role of the Gulf in world marketing circles.

In addition to discussing the official business of the world body, the five-day annual moot of Gallup International will feature presentations on Media Research, Pharmaceutical Research, Customer Satisfaction Research and several other subjects of professional interest. Pakistan will be represented at the conference by the head of Pakistan Gallup, Dr Ijaz Shafi Gilani. Dr Gilani will make a presentation to the group on April 23, on Media Research in Pakistan.