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Marketing scenario

The year 1999-2000 opened on firmly optimistic echo but closed on dismal note. In Sindh, on November 01, 1999 sugar stock was 8,641 tons and on Pakistan basis it was 134,426 tons. Hopes were pinned for sugar production to be 2.80/3.00 million tons on national level. Yield factor turned exceptionally deceptive, as underscored by its being on average 46 (47.78) tons per hectare. As a result, sugar production target turned elusive. Actual sugar production at 2.429 (3.541) million tons was far off the mark. Sugar availability at 2.563 million tons in the country was expected to be durable till end-August 2000, based on average 240 thousand tons of sugar consumption per month. Profit makers, having sharp hunting eyes set on sugar, seized advantage of the situation by lifting higher volume of sugar from the industry.

Month by 'month Sindh sugar production , lifting, stock position
Season: 1999-2000, 1998-99

Month

Season: Sugar Production

1999-2000 Domestic Lifting

Stock

Season: Sugar Production

1998-99 Lifting including Exports

(Quantity in tons

           

Domestic Lifting

Stock

Opening balance

--

--

72,765

--

--

--

--

October

7,941

--

7,941

--

74,711

74,711

93,130

November

201,209

118,692

97,920

118,255

49,685

3,121

74,827

December

300,824

158,171

242,629

331,991

222,106

149,626

178,456

January

263,858

131,837

387,608

332,984

196,788

142,655

314,651

February

213,577

109,953

492,055

295,878

141,285

106,085

469,244

March

8,908

117,242

397,872

233,692

133,406

111,307

569,530

April

--

86,520

31,844

40,213

111,408

91,551

497,784

May

--

97,711

228,626

--

89,580

89,580

408,755

June

--

69,476

158,002

--

91,022

91,022

317,733

July

--

77,965

77,807

--

81,146

81,146

236,587

August

--

49,063

52,391

--

83,174

83,174

153,413

September

--

39,551

12,901

--

80,648

80,648

72,765

 

996,317

1,056,181*

12,901

1,353,013

1,354,959

1,104,626*

72,765

*Lifting exceeding production is from carryover stock.

Until March sugar price trend behaved normal in the international market based on sugar production in the global circuit indicated to be a modest surplus. Suddenly the report of crop in Brazil being adversely affected dropping during April 1999, influenced price rise in the international market. It was followed by news of lower sugar crop in the European Economic Community. Both being the major players in sugar processing, with 25 million and 21 million tons normal rollout a year respectively, reports emanating from the two of the crop deterioration set sparkling upward movement in sugar prices.

Pakistan was virtually, caught in unfavourable situation which shaped suddenly. Surplus sugar production in Pakistan during 1997-98 and 1998-99 coincided with the then global glut. Conversely, the review year fell in reverse gear in sugar production both at home and abroad. This gave shock price spurt trend in the global market. The weekly international sugar prices, given in statistical section, portray the unexpected turn it took and reveal sudden rise in sugar prices from April onwards.

The government of Pakistan faced with scarcity of foreign exchange, tried its best to contain the stress on this account. Rise in sugar prices at home was precisely consequential to the price trend in the international market, on which none could wield influence. However, in order to keep sugar prices in reach of the people of Pakistan all the available avenues were relentlessly explored by the Government of Pakistan.

The Government of Pakistan in the first instance reduced import duty of sugar by 10% to 25% on 23-6-2000 and later another 10% reduction was made in it. Finally, it was mere 15% duty left on sugar imports, in place of 35% earlier. The Government of Pakistan liberalised sugar imports. Keeping in view, rising prices and tendency to hold up supplies, the period of sugar retention in the bonded warehouses was cut to 30 days from 90 days. Efforts so combined cast salutary effect to some extent. The prices of sugar in the domestic market resumed cascading effect from Rs.19/= per kg. All told import of 420 thousand tons of refined sugar from April 2000 to September 2000 was of a tall order. It involved forex spendings of US$ 104.123 million. It indeed was ominous shadow. It ought to imbibe the sugarcane growers in squarely meeting the national demand for sugarcane and rise above board of self-centred interest and put up meticulous efforts towards higher yields and sucrose content in sugarcane crop. This alone can confer upon the growers real economic benefits, save the sugar industry from bedevelling high cost syndrome and manage for the consumers steady supplies of sugar at stable prices.

Sugar, by and large, is stamped of inelastic demand characteristic. Reduced sugar production in the country and globally set the trend of high sugar prices. Sudden emergence of rising sugar prices, however, proved the point held and pleaded all along by the PSMA, the authorities not to become exceptionally sensitive about sugar price alone. Invariably, it is the cost of production which should set a benchmark for price so as to protect national industrial structure from being ruined by disruptive onslaughts. Price of a product ought to be cost plus economic return on equity so as to make each project in its economic right viable. Sustainable economic existence at micro level and making it so on macro scale prima facie depends on efficient translation of this concept into action plan. PSMA has been pleading this principle relentlessly.

The overall sugar availability scenario in Pakistan was as presented on next page. It was not to be happy about it. It fared full of injury to developing countries, dependent upon sugar imports to feed their teeming million.

Sugar availability scenario
Season: 1999-2000
(Quantity in tons)

 

Sindh

Punjab

NWFP

Balochistan

Pakistan

Opening stock

72,765

276,086

22,543

--

371,394

Production

996,317

1,315,637

117,410

--

2,429,364

Imports (Estimate)

--

--

--

--

420,212

Availability

1,069,082

1,591,723

139,953

--

3,220,970

Consumption

680,460

1,712,040

477,840

154,220

3,024,560

Surplus

388,622

(120,317)

(337,887)

(154,220)

196,410


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