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National Foods Limited
Annual Report 1998
CONTENTS
Quality Policy
Board of Directors
Chairman's Review
Chief Executive's Report
Notice of Meeting
Pattern of Share Holdings
Auditors' Report to the Members
Balance Sheet
Profit and Loss Account
Statement of Changes in Financial Position
(Cash Flow Statement)
Notes to the Accounts
Quality Policy
1. OUR CORPORATE MISSION
1 Quality, productivity & competitive position.
2. To be a consumer driven company, to satisfy consumers' needs
and expectations better than anyone else.
3. To treat our people with dignity, fairness, and provide opportunities
for enhancing their knowledge and skills.
4. To operate with honesty and integrity in everything we do.
5. To achieve excellence in business results, which include increased
market share, new products, food safety, cost control and profit growth.
2. OPERATING PRINCIPLES
1. Be innovative and resourceful in achieving continuous
improvement in operation and product quality.  
2. Set specific goals to improve our speed and productivity on an annual basis.
3. Involvement of all employees in problem solving and solution implementation.
4. Provide training, development and growth opportunities to our employees.
5. Quality is the key to customer satisfaction, to inculcate quality
culture throughout the organisation.
Mr. Abdul Majeed Mr. Waqar Hasan
Chairman Managing Director
ISO 9001
At National Foods, we selected ISO 9001 as our model for Quality Assurance.
ISO 9001 is the most comprehensive quality standard available internationally.
It covers all activities in the product cycle from product idea to post-sales
consumer behaviour. This rigorous standard introduces modern systems
techniques to product design/development, production, installation and servicing.
Research & Development
We aim to build a team of innovators at National Foods
in order to conceive and nurture pioneering products
for the future.
It is our goal to create products with a difference,
combining sensation with science,
and Pakistani tastes with Western technology.
Quality Assurance
We aim to maintain international standards of quality in all
our products through our TQM (Total Quality Management)
system and HACCP (Hazard Analysis Critical
Control Points) programme,
Technology
We aim to improve quality, productivity and efficiency
by investing in new technologies and modernising our
production facilities. We intend to adopt the newest,
most appropriate technologies at National Foods.
Organisational Development
We aim to support our Corporate Growth Plan with a
modern, flexible, proactive and responsible organisation,
capable of meeting the challenges of the future.
Board of Directors
MR. A. MAJEED Chairman
MR. WAQAR HASAN Managing Director/Chief Executive
MR. KHAWAR M. BUTT Director
MR. ABRAR HASAN Director
MR. ZAHID MAJEED Director
MR. M. AFZAL-ULLAH SIDDIQUI Director (N.I.T. Nominee)
MR. MOHAMMED SHAFI Director (N.I.T. Nominee)
MR. HABIB A. ISMAlL KHAIRANI Company Secretary
REGISTERED OFFICE
12/CL-6, Claremont Road, Civil Lines, Karachi-75530.
P.O. Box No. 15509 Tlx: 20191 CATEL PK
Phones: 5662687, 5670540, 5670585, 5670646, 5670793
& 5672268 Fax No. 5684870 & 5671225
AUDITORS
RIAZ AHMAD, SAQIB, GOHAR & COMPANY,
Chartered Accountants,
5-Nasim Co-operative Housing Society Ltd,
Major Nazir Bhatti Road, Off Shahid-e-Millat Road, Karachi.
Phones: 4945427 - 4946112 Fax: 4932629
REGISTRAR
NOBLE COMPUTER SERVICES (PVT.) LIMITED
1st Floor, Al-Manzoor Building,
Dr. Ziauddin Ahmad Road, Karachi.
Phones: 2635511-14
BANKERS
MUSLIM COMMERCIAL BANK LIMITED,
Clifton Corporate Branch, Kulsom Court, Clifton, Karachi.
Phones :5872286-5831835 Fax:5872058
Wahdat Road Branch, Lahore.
Phones: 7235737
BANK AL-HABIB LIMITED
Mackinnons Building, I. I. Chundrigar Road, Karachi.
Phones : 2412986 (10 lines) Fax: 2419752
S.I.T.E. Branch,
Plot # B/76 S.S. Chambers S.I.T.E., Karachi.
Phones: 2571710-11 (92-21) 2571522
CITI BANK NA,
State Life Building No. 1, I. I. Chundrigar Road, Karachi.
Phones: 2412641-50 Fax: 2426773
HABIB BANK LIMITED
Hub River Road Branch, Karachi.
Phone: 2572197
Chairman's Review
MOVING AHEAD
Inspite of the turbulent conditions prevailing around us, National Foods Limited has completed another
successful year, There are many bright features;
a) Gross Sales increased approximately, 27.6%, inspite of decline in export sales.
b) Pre-tax profit increased by 48.7% which by any standard reflects excellent management of
all the resources.
c) Consumption of material percentage is favourable as compared to the past year which was
made possible by continuous process improvement and efficient process control.
d) Reduction in financial expenses is the result of efficient use of financial resources.
Your company is moving towards its declared objectives rapidly which are:-
1. Imaginative marketing and careful cost control.
2. Introduction of new products in the range of convenience food of Ultra High Quality.
3. Entrance into Global Food Market of processed Food Varieties.
4. Introduction of better Packaging, to face the Environmental Laws in export markets.
My congratulations to the team for getting National Foods Ltd., ISO 9001 CERTIFICATION. Your
Company is entering the new year full of confidence and hopefully we will see an upsurge in Export
during the current year. We are also hoping to see value chain systems in place throughout our
processes including procurement and storage.
Congratulation again to the young team for continuous progress.
A. MAJEED
Chairman
Chief Executive's Annual Report
to the Shareholders for the year
It gives me great pleasure once again to present before you the annual performance of your company
for the year 1997-98.
PERFORMANCE
The company has ended the year with a total Sales figure of Rs. 628,932,228, with a growth of 27.6 %
over last year's Gross Sales. These Sales were achieved through a Local Growth of 35.4 % and a
disappointing decline of 7.94 % in Exports.
The decline in Exports was caused mainly in the Saudi Arabian market. The reason was expulsion of
large number of illegal immigrants in a clean up exercise. As the large number of immigrants were Ethnic
based, this resulted in a temporary setback in exports due to a somewhat recessionary phase in that
market.
QUALITY MANAGEMENT
For the past couple of years, the company is seeing stagnant or negative growth in the Export markets.
This has made us realize that we have to strengthen our Export Marketing Infrastructure and develop
products that are geared towards the Mainstream Markets.
With this mission in front of us, the company embarked on a challenge in February 1998 to certify its
quality through international standards as set forth through ISO 9000. The discipline selected was ISO
9001 as it certifies our development and process at the same time thus enabling us to market our products
with a guaranteed support for the international market.
By the grace of God and the very hard work of our Management, the company was successful in acquiring
the certification in only 9 months, thus enabling us to be positioned on a strong platform in all the markets.
ISO 9001 has proven to be a strong discipline for our team as it has helped us in streamlining our system
so that future growth can be handled easily.
PRODUCT DEVELOPMENT
In our bid to sustain our growth and also to diversify ourselves into a food company, new products are
being launched and developed for the local as well as the export market. A lot of interesting projects are
being worked at, this moment.
These products will help in establishing a clear positioning in the local as well as the export market. The
products for the Export Market are being designed to meet the challenge of separate markets in terms
of taste profiles, quality packaging and quality standards. Hopefully this strategy will boost our Export
sales and give us stability for the future. We also hope to contribute heavily to the country's much needed
foreign exchange.
OUTLOOK
As against the current financial crisis that the crisis that the country is facing, the outlook for the company
on the other hand is quite encouraging. Despite problems of L/C margin's and elevated costs at all domestic
levels, the company is working continuously and very hard in terms of reducing expenditure.
Work is being done by Re-engineering a lot of old processes to make them more efficient. This is being
brought about by Work, Time and Motion studies by deploying Industrial Engineering principles. A dedicated
department for this very purpose has been created and through their recommendations, automation and
new work methods are being designed and deployed at the floor level. This should help us in reducing
our process wastage as well.
Through all these measures the company hopes to achieve and sustain its present rate of growth and
deliver a higher net return in the future for its shareholders.
DIRECTORS
During the yea/under report, the following changes have taken place in the Board of Directors. The following
directors were elected un-opposed for three years, in the last Annual General Meeting held on 27th December
1997.
Mr. A. Majeed
Mr. Waqar Hasan
Mr. Khawar M. Butt
Mr. Abrar Hasan
Mr. Zahid Majeed
Mr. Abdul Waheed Mian (Nominee N.I.T.)
Mr. Muhammad Shafi    (Nominee N.I.T.)
Mr. Waqar Hasan was re-appointed as Chief Executive for three years.
Mr. Muhammad Afzalullah Siddiqui, was appointed as nominee of National Investment Trust Limited in
place of Mr. Abdul Waheed Mian. The Board wishes to place on records its appreciation of the valuable
services rendered to the company by all the outgoing directors, during their respective tenures.
AUDITORS
The present Auditors Messrs. Riaz Ahmad, Saqib, Gohar & Company, Chartered Accountants, retire,
being eligible for re-appointment, have offered themselves, for re-appointment as auditors for the year
1998-1999.
PATTERN OF SHARE HOLDING
The Pattern of Share Holding as referred by Section 236 of Companies Ordinance 1984 is enclosed.
MANAGEMENT
Once again I am delighted by the management's performance. The management team has to be congratulated
for its efforts in working as a team to achieve the company's Goals and Objectives; thus fulfilling the Strategic
Vision set forth by the company.
I hope the following year will help us in achieving all the Goals set forth and we hope to deliver next
year even stronger results.
WAQAR HASAN
Managing Director
Notice of Meeting
Notice is hereby given that the 27th Annual General Meeting of National Foods Limited will be held at the
Registered Office situated at 12/CL-6, Claremont Road, Civil Lines Karachi, on Wednesday the 30th
December 1998, at 12.30 p.m. to transact the following business:
1. To read and confirm the minutes of the Last Annual General Meeting held on 27th December
1997.
2. To receive, consider and approve the Audited Accounts for the year ended 30th June 1998.
3. To approve issue of bonus shares @ 15% to such share-holders whose names appear on the
members' book on 30th December 1998.
4. To appoint Auditors for the year 1998-1999 and to fix their remuneration. The present auditors
Messrs. Riaz Ahmad, Saqib, Gohar & Company, Chartered Accountants retire, being eligible, have
offered themselves for re-appointment as Auditors.
5. To transact any other business with the permission of the Chairman.
By order of the Chairman
Karachi: 6th December, 1998 (HABIB A. ISMAlL KHAIRANI)
Company Secretary
NOTES:
1. The share transfer books of the Company will remain closed from 23rd December 1998 to
30th December 1998. (Both days inclusive).
2. All members are entitled to attend and vote at the meeting.
3. A member entitled to attend and vote at the Meeting may appoint a proxy to attend, speak
and vote for him/her. A proxy needs to be a member of the Company.
4. In order to be valid, an instrument of proxy and the Power of Attorney or other authority (if
any) under which it is signed, or a notarially certified copy of such power of authority, must
be deposited at the Registered Office of the Company not less than 48 hours before the
time of the meeting.
5. Share-holders are requested to notify immediately, any change in their Registered address.
NATIONAL FOODS LIMITED
RATIO ANALYSIS
1994 1995 1996 1997 1998
LIQUIDITY RATIOS
Current Ratio 1.24 1.07 1.02 1.01 1.04
Acid Test Ratio 0.60 0.39 0.25 0.28 0.26
GEARING RATIOS
Debt/Equity Ratio 5.09% 3.92% 5.39% 4.61% 7.91%
interest Cover 3.39 3.33 2.28 2.28 2.94
OPERATING RATIOS
Return On shareholder's Equity 15.71% 18.74% 13.48% 12.77% 12.54%
Gross Profit Margin 23.41% 20.21% 20.15% 20.21 22.48%
Operating Profit 9.79% 8.59% 6.27% 6.15% 7.70%
Net Profit Margin 3.57% 3.56% 2.31% 2.14% 1.89%
TURNOVER RATIOS
Asset Turnover 1.91 1.99 2.07 2.31 2.48
Equity Turnover 4.40 5.26 5.83 5.96 6.65
Debtor's Turnover 9.20 11.23 17.75 23.79 27.02
Receivable Days 39.69 32.49 20.56 15.34 13.51
Inventory Turnover 4.94 4.69 3.95 4.16 4.65
Days Inventory 73.81 77.86 92.33 87.82 78.55
OPERATING EXPENSES
Administrative Expenses 3.99% 3.63% 3.50 3.50 3.38%
Selling Expenses 13.00% 11.15% 11.54% 12.20% 14.37%
Financial Expenses 2.14% 1.85% 2.38 2.08 1.60%
COST OF SALES
Materials 83.62% 84.87% 84.80% 84.94% 83.24%
Direct Labor 4.43% 4.65% 4.93% 4.59% 4.61%
Overheads 11.95% 10.48% 10.27% 10.47% 12.15%
OPERATING EXPENSES (% OF GP)
Admin. 17.04% 17.95% 17.33% 17.25% 15.05%
Selling 55.55% 55.14% 57.30 60.43 63.96
Financial 9.16% 9.17% 11.74% 10.27% 7.10%
STOCK MARKET RATIOS
Earnings Per Share 3.18 3.66 2.61 2.58 2.57
Dividend Per Share 2.00 2.00 2.00 1.25 1.50
Dividend Cover 1.59 1.83 1.30 2.06 1.71
Pattern of Share Holding
as at 30th June, 1998
FORM 34
THE COMPANIES ORDINANCE 1984
(SECTION 236)
Number of      Share Holdings Total
Shareholders From To Shares Held
1,064 1 100 16,643
278 101 500 63,209
66 501 1,000 47,392
117 1,001 5,000 235,235
9 5,001 10,000 64,135
3 10,001 15,000 38,178
1 15,001 20,000 17,339
3 20.00 25,000 72,646
2 45.00 50,000 91,316
1 60.00 65,000 63,239
1 70.00 75,000 73,243
1 105.00 110,000 106,042
1 110.00 115,000 112,510
1 115,001 120,000 119,053
1 150,001 155,000 152,668
1 165,001 170,000 167,350
1 280,001 285,000 280,759
1 850001 855,000 854,911
1 1,120,001 1,125,000 1,120,252
---------- ----------
1,553 3,696,120
========== ==========
CATEGORIES OF NUMBER OF SHARES
SHAREHOLDERS SHARE HELD PERCENTAGE
HOLDERS
1. INDIVIDUALS 1,540 1,495,684 40.467
2. INVESTMENT COMPANIES 1 17,339 0.469
3. INSURANCE COMPANIES 1 152,668 4.130
4. JOINT STOCK COMPANIES 4 855,028 23.133
5. FINANCIAL INSTITUTIONS 1 1,120,252 30.309
6. MODARABA 3 6,139 0.166
7. FOREIGN INVESTORS - - -
8. CO-OPERATIVE SOCIETIES 1 45,132 1.221
9. CHARITABLE TRUSTS 1 3,358 0.091
10. OTHERS 1 520 0.014
---------- ---------- ----------
1,553 3,696,120 100.000
========== ========== ==========
Auditors' Report to the Members
We have audited the annexed balance sheet of National Foods Limited as at 30 June, 1998 and the
related profit and loss account and the cash flow statement, together with the notes forming part
thereof, for the year then ended and we state that we have obtained all the information and
explanations which to the best of our knowledge and belief were necessary for the purposes of our
audit and after due verification thereof, we report that:
(a) in our opinion, proper books of account have been kept by the company as required by the
Companies Ordinance, 1984;
(b) in our opinion:
i) the balance sheet and profit and loss account together with the notes thereon have been
drawn up in conformity with the Companies Ordinance, 1984 and are in agreement with
the books of account and are further in accordance with accounting policies consistently
applied;
ii) the expenditure incurred during the year was for the purpose of the company's business;
and
iii) the business conducted, investment made and the expenditure incurred during the year
were in accordance with the objects of the company;
(c) in our opinion and to the best of our information and according to the explanations given
to us, the balance sheet, profit and loss account and the cash flow statement, together with
the notes forming part thereof, give the information required by the Companies Ordinance,
1984 in the manner so required and respectively give a true and fair view of the state of the
company's affairs as at 30 June 1998 and of the profit for the year then ended; and
(d) In our opinion, Zakat deductible at source under the Zakat and Ushr Ordinance, 1980, was
deducted by the company and deposited in the Central Zakat Fund established under
section 7 of that ordinance.
RIAZ AHMAD, SAQIB, GOHAR & CO.
Karachi: 30th November, 1998. Chartered Accountants
Balance Sheet
as on 30th June 1998
NOTE 1998 1997
Rupees Rupees
CAPITAL AND LIABILITIES
Capital and Reserves
Authorised Capital 5,000,000
(1997: 5,000,000) ordinary
shares of Rs.10/- each 50,000,000 50,000,000
========== ==========
Issued, subscribed and paid-up capital 2 36,961,200 32,854,400
Capital reserve - share premium 6,102,100 6,102,100
Reserve for Issue of bonus shares 5,544,180 4,106,800
Unappropriated profit 27,161,624 23,201,752
---------- ----------
75,769,104 66,265,052
Long Term liabilities - Secured