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National Foods Limited 
(Annual Report 1996)
Contents
Board of Directors 2
Notice of Meeting 3
Chairman's Review 4
Report of the Directors 5
Auditors' Report to the Members 11
Balance Sheet 12
Profit and Loss Account 14
Statement of Changes in Financial Position
(Cash Flow Statement) 15
Notes to the Accounts 16
Pattern of Share Holdings 28
Board of Directors
MR. A. MAJEED Chairman
MR. WAQAR HASAN Managing Director
Chief Executive
MR. KHAWAR M. BUTT Director
MR. ABRAR HASAN Director
MR. SIRAJUDDIN AHMAD Director (I.C.P. Nominee)
MR. ZAHID MAJEED Director
MS. JAMILA WAQAR Director
MS. M. E. MAJEED Director
MR. HABIB A. ISMAIL     Company Secretary
REGISTERED OFFICE:
12/CL-6, Claremont Road, Civil Lines, Karachi-75530.
Phones: 515564, 515740, 515981, 5662687
P.O. Box No. 15509 Fax No. 5684870
Tlx: 20191 CATEL PK.
AUDITORS:
Riaz Ahmad, Saqib, Gohar & Company
Chartered Accountants,
5-Nasim Cooperative Housing Society Ltd,
Major Nazir Bhatti Road,
Off Shahid-e-Millat Road,
Karachi.
Phones: 4945427 - 4932629
REGISTRAR
Noble Computer Services (Pvt.) Limited
1st Floor, AI-Manzoor Building,
Dr. Ziauddin Ahmad Road, Karachi.
Phones: 2635511-14
BANKERS
Muslim Commercial Bank Limited,
Clifton Corporate Branch,
Kulsom Court, Clifton,
Karachi.
Bank Al-Habib Limited
Mackvolk Building,
I. I. Chundrigar Road, Karachi.
Notice of Meeting
Notice is hereby given that the 25th Annual General Meeting of National Foods Limited will be
held at the Registered Office situated at 12/CL-6, Claremont Road, Civil Lines, Karachi on Sunday
the 22nd December 1996, at 10.00 a.m. to transact the following business:-
1. To read and confirm the minutes of last Annual General Meeting held on 26th December 1995.
2. To receive consider and approve the Audited Accounts of the Company for the year ended
30th June 1996.
3. To approve payment of Cash Dividend at 10% (Re. 1 per share of Rs. 10 each) as recommended
by the Directors.
4. To approve issue of Bonus Shares @ 10% to such shareholders, whose names appear on the
members book on 22nd December 1996.
5. To appoint Auditors for the year 1996-97 and to fix their remunerations. The present
  auditors Messrs Riaz Ahmed, Saqib, Gohar & Co., Chartered Accountants retire, being
  eligible for re-appointment.
(Consent received from Messrs Riaz Ahmad, Saqib, Gohar & Company for appointment
as Auditors).
6. To transact any other business with the permission of the Chairman.
By Order of the Board
Karachi; 30th November, 1996. ( HABIB A. ISMAIL )
Company Secretary
NOTES:
1. The share transfer books of the Company will remain closed from 15th. December 1996
to 26th December, 1996 (Both days inclusive).
2. All members are entitled to attend and vote at the meeting.
3. A member entitled to attend and vote at the Meeting may appoint a proxy to attend, speak
and vote for him/her. A proxy needs to be a member of the Company.
4. In order to be valid, an instrument of proxy and the Power of Attorney or other authority
  (if any) under which it is signed, or a notarially certified copy of such power or authority,
  must be deposited at the Registered Office of the Company not less than 48 hours before
  the time of the meeting.
5. Shareholders are requested to notify immediately, any change in their Registered
address.
Chairman's Review
FOCUS ON THE FUTURE
National Food Ltd., is passing through a difficult period. The year in review brought out a strange
scenario, sales increased by 63% in the first half of the year but then stagnated with an increase
of only 10% in the second half. The excellent performance in the first six months boosted over
all sales, yet the gap between the first and second halves is so great that it cannot be blamed
on external factors only.
This has prompted the management to look into each and every Department critically keeping
our focus on the future. We are on record as makin9 the commitment that employees are our
assets; business is not machines and buildings only - without competent staff at all levels, no
Organisation's future can be bright. The management is, therefore, busy in evaluating the present
Organisation structure, re-writing the assignments of staff, reducing the management layers and
simplifying the information procedures.
I am also pleased to report that brought, new educated young talent has been inducted in costing,
marketing and purchase sections. The main objective, apart from repairing the Organisation
for the future, is to further reduce the cost of production which will result in the increase of
profits.
On the process development side, the new salt plant at Lahore is in production and after teethin9
problems is producing quality products.
A new pickle plant is almost ready to go into production which will improve the quality and
will result in cost reduction. A new project for wet processing is being planned for Karachi
in technical collaboration with CEREBOS FOODS, a reputed Multinational flood Company based
in Australia. This new venture will increase our range of value-added products for local sales
and export marketing.
These steps will certainly diversify the Company product wise and geographically.
A new initiative, has also been taken to reorganise agencies in exporting Countries, which has
already started yielding results. Hopefully the export sales will grow significantly this year and
in future. Moreover this business is on strictly L/C at sight basis, thus enhancing the liquidity
of the Company.
The present process of evaluation will give us an opportunity to improve Company's performance
for future and enhancing our corporate image locally as well as in export. When this evaluation
process is completed, a11 the members of the Company at higher as well as lower level will clearly
have description of the goal which will be specific, measurable, attainable and realistic. This
process is time related and will be completed within this calendar year.
Lastly it is my pleasant duty to congratulate National Foods' Management for their achievement
in the present difficult circumstances of stagflation and I sincerely hope that they will continue
to work on the professional lines defined so that the future of your Company is secured.
A. MAJEED
Chairman
Chairman's Review
RESULT AND PERFORMANCE
The audited accounts for the financial year ending 1995-96 are presented herewith. A summary
of the key financial indicators along with the profit and appropriations are presented below:-
PROFIT AND APPROPRIATIONS
1996 1995
Profit after taxation 7,790,939 9,933,708
Un-appropriated profit 17,027,728 12,524,500
---------- ----------
24,818,667 22,458,208
Appropriations:
Proposed Cash Dividend 2,986,764 2,715,240
Reserve for issue of Bonus Shares 2,986,764 2,715,240
---------- ----------
5,973,528 5,430,480
---------- ----------
18,845,139 17,027,728
========== ==========
CASH DIVIDEND / BONUS
The company has generated a profit of Rs.7,790,939, after tax and after adding to the Un-
appropriated Profit of Rs.17,027,728 brought forward from last year, the Board of Directors
have announced 10% Cash Dividend & 10% Bonus Shares to be issued in the ratios of 1:10;
i.e. one Bonus Share for every ten Ordinary Shares held by the members whose names appear
in the members register on 22-12-1996.
PERFORMANCE REPORT
This year we have had a moderate growth of 20.9% compared to the previous years. One of
the poor performers was export which finished with reduced growth of 25.7%. On the other
hand the local sales had a tremendous growth of 31.7%. Needless to say this growth has been
achieved under tremendous inflationary pressures and the entire marketing and sales staff needs
to be congratulated. Operating profit on the other hand is lower by 15.3% in monetary terms
compared to last year.
Despite an overall growth, the profit has reduced primarily due to change in contribution of the
local and export sales. This year we finished with an approximate ratio of 90:10 whereas last
year the ratio was 80:20.
The reduction of profitable export sales by 25.7% has led to reduced earnings this year. Primary
reasons are:
1. Ban on export of Red Chillies continues. It is three years now and the government
has not moved towards purging this prohibition.
ii. Change of our Saudi Arabian distributors and appointment of new USA distributor.
It was realised that our past distributor in Saudi Arabia was operating with a huge credit margin
with us and our receivable were unnecessarily high. Also sales being managed by them were static
and no positive growth was being accomplished. We have appointed a better and bigger
distributor for that territory and all sales are being transacted on L/C at site basis.
The same move was realised in USA and we have managed to increase our sales to this region
alongwith payments realising on L/C at site basis.
All our export distributors are now operating with us on L/C at site basis. The effect of reduction
in our financial expenditure will be tremendous and will be realised next year. The effect can
however be seen this Fear in the reduction in the number of receivables in days compared to
previous years in the financial charts presented below.
Salt market on the other hand has levelled out and the boom that was seen in the last two years
has somewhat diminished.
INFLATIONARY TRENDS
The growth of last year has been nullified by increased inflation in the raw and packaging
materials. The chilli crop, despite the ban this year is very good but the local prices prevailing
in the market are still very high.
Increase import costs of various packaging material suppliers has been passed on to us with a
minimum effect of 18%. Imposition of sales tax on all inputs has also caused our cost of goods
sold to rise.
All this increased costs have prompted us to increase our prices as well and they have been
effected more then twice in a year. However, with very increased competition in the local market,
the entire increase in cost can not be passed on to the consumer due to choice and availability
of other brands. This has resulted in tremendous inflationary pressures and have forced us to
reduce our expenditures and operate with minimal costs.
We have also reduced our inventory levels at the plant so as to reduce our financial cost of carrying
stock. This effect can also be seen in the various charts presented below.
The effect of taking these measures will inshallah be realised in the next financial year.
FUTURE
Seeing the current economic trends it was predicted couple of years back by our Board of
Directors that such an inflationary period will become part of our lives and this trap would
eventually become unavoidable.
This thinking promulgated us to change our strategy and start concentrating on developing our
expert markets. The very first step was to identify the kinds of food markets available outside
and then work out a positioning strategy for our present range of products in that market.
Also new range of products need to be developed for the mainstream markets and work on them
has already started.
One of the main needs for improving our export performance was to develop a proper and reliable
export distribution system. This was one of our main reasons for changing the distribution Saudi
Arabia and USA.
The outlook for the future has already been realised and work is underway. Export marketing
is the key to the survival of NFL in this inflationary trend.
AUDITORS
The present auditors M/s. Riaz Abroad, Saqib, Gohar & Company, Chartered Accountants retire,
being eligible for re-appointment.
Consent has received from M/s. Riaz Ahmad, Saqib, Gohar & Company, Chartered Accountants
for re-appointment as auditors for the year 1996-97, on the same remuneration.
PATTERN OF SHARE HOLDING
The pattern of Share Holding as referred by Section 236 of the Companies Ordinance 1984
is enclosed.
RECOGNITION
In the end I am very grateful to the entire team of National Foods for their very good performance
last year.
Though times are tough and general outlook on economic conditions are not very conducive
the team has been working with highly motivated spirits and has transacted their jobs timely and
efficiently.
I congratulate them all and hope that performances would be improved further enabling us to
reach new pinnacles.
On behalf of the Board of Directors of National Foods Limited.
Auditors' Report to the Members
We have audited the annexed balance sheet of National Foods Limited as at 30 June,
1996 and the related profit and loss account and the cash flow statement, together with the
notes forming part thereof, for the year then ended and we state that we have obtained all
the information and explanations which to the best of our knowledge and belief were necessary
for the purposes of our audit and after due verification thereof, we report that:
(a) in our opinion, proper books of account have been kept by the company as required
by the Companies Ordinance, 1984;
(b) in our opinion:
i) the balance sheet and profit and loss account together with the notes thereon
have been drawn up in conformity with the Companies Ordinance, 1984 and
are in agreement with the books of account and are further in accordance with
accounting policies consistently applied;
ii) the expenditure incurred during the year was for the purpose of the company's
business; and
iii) the business conducted, investment made and the expenditure incurred during
the year were in accordance with the objects of the company;
(c) in our opinion and to the best of our information and according to the explanations
  given to us, the balance sheet, profit and loss account and the cash flow statement,
  together with the notes forming part thereof, give the information required by the
  Companies Ordinance, 1984 in the manner so required and respectively give a true
  and fair view of the state of the company's affairs as at 30 June 1996 and of the
  profit for the year then ended; and
(d) In our opinion, Zakat deductable at source under the Zakat and Ushr Ordinance,
  1980, was deducted by the company and deposited in the Central Zakat Fund
  established under section 7 of that ordinance.
RIAZ AHMAD, SAQIB, GOHAR & CO.
Karachi: 19th November, 1996. Chartered Accountants
Balance Sheet as on 30th June 1996,
NOTE 1996 1995
Rupees Rupees
CAPITAL AND LIABILITIES
Capital and Reserve
Authorised Capital 5,000,000
(1995: 5,000,000) Ordinary
Shares of Rs.10/- each 50,000,000 50,000,000
Issued, Subscribed and Paid-up Capital 2 29,867,640 27,152,400
Capital Reserve - Share Premium 6,102,100 6,102,100
Reserve for Issue of Bonus shares 2,986,764 2,715,240
Unappropriated Profit 18,845,139 17,027,728
---------- ----------
Long Term loans - Secured 57,801,643 52,997,468
Long term loans 3 333,268 625,268
Liabilities against assets subject finance lease 4 1,330,141 -
---------- ----------
1,663,409 625,268
Deferred Liabilities
Deferred Taxation 1,450,000 1,450,000
Current Liabilities and Provision
Current portion of long term loans 5 1,558,580 132,000
Finances utilized under mark-up
arrangements - Secured 6 61,674,985 45,902,791
Creditors, accrued & other liabilities 7 35,412,368 36,237,670
Proposed cash dividend 2,986,764 2,715,240
---------- ----------
101,632,697 84,987,701
Contingencies and Commitments 8 -- --
---------- ----------
162,547,749 140,060,437
========== ==========
The annexed notes form an integral part of these accounts.
PROPERTY AND ASSETS
Fixed Capital Expenditure
Fixed assets 9 44,007,001 41,075,385
Assets subject to finance lease 10 2,873,428 --
Capital work-in-progress 11 10,970,239 7,342,816
---------- ----------
57,850,668 48,418,201
Long Term Deposits 718,851 365,731
Current Assets
Stock-in-trade 12 78,251,712 57,968,521
Trade debts - Unsecured -
Considered good 14,154,820 23,830,045
Advances, deposits, prepayments, and
other receivables 13 10,507,876 8,897,266
Cash and bank balances 14 1,063,822 580,673
---------- ----------
103,978,230 91,276,505
---------- ----------
162,547,749 140,060,437
========== ==========
Profit and Loss Account
For the year ended 30th June 1996
NOTE 1996 1995
Rupees Rupees
Sales 15 337,202,404 278,950,463
Less: Cost of sales 16 269,257,624 222,566,535
Gross profit 67,944,780 56,383,928
Less: Administrative expenses 17 11,772,599 10,118,247
Selling and distribution expenses 18 38,923,752 31,089,036
Financial expenses 19 7,976,678 5,169,701
Workers' profit participation Fund 551,000 632,000
---------- ----------
59,224,029 47,008,984
---------- ----------
Operating Profit 8,720,751 9,374,944
Add: Other income 20 1,470,188 2,658,764
---------- ----------
Profit before taxation 10,190,939 12,033,708
Taxation 21 2,400,000 2,100,000
---------- ----------
Profit after taxation 7,790,939 9,933,708
Add: Unappropriated profit brought
forward from pervious year 17,027,728 12,524,500
---------- ----------
Profit available for appropriation 24,818,667 22,458,208
APPROPRIATION:
Proposed cash dividend 10% (1995: 10%) 2,986,764 2,715,240
Reserve for Issue of Bonus Share
(1995: 10%) 2,986,764 2,715,240
---------- ----------
5,973,528 5,430,480
Unappropriated profit carried forward ---------- ----------
to balance sheet 18,845,139 17,027,728
========== ==========
The annexed notes form an integral part of these accounts.
WAQAR HASAN KHAWAR M. BUTT
CHIEF EXECUTIVE DIRECTOR
Statement of Changes in Financial Position
(Cash Flow Statement)
For the year ended 30th June 1996
1996 1995
NOTE Rupees Rupees
CASH FLOW FROM OPERATIING ACTIVITIES
Profit before taxation 10,190,939 12,033,708
Adjustments for non cash charges and other items
Depreciation 5,838,804 5,615,272
Amortisation of leased assets 528,982 -
Profit on sale of fixed assets (333,689) (282,740)
Financial charges 7,976,678 5,169,701
---------- ----------
14,010,775 10,502,233
---------- ----------
Operating profit before working capital changes 24,201,714 2